Ian Ritchie, chief executive officer of the All England Lawn Tennis and Croquet Club, has been announced as the Rugby Football Union's (RFU) new chief executive officer.

It is yet to be confirmed when Ritchie will take up the post due to notice period obligations, with Stephen Brown to continue as interim chief executive officer for the time being.

Ritchie has held senior non-executive positions at a number of sports organisations during more than 30 years across the business, media and sports sector.

"I believe English rugby has a very bright future, culminating in a once in a lifetime home World Cup in 2015. I am determined to help rugby create a legacy from the tournament that will benefit the sport for generations to come," he said.