FiveStar Fitness Club has opened its doors in Kosovo, in the capital city of Prishtina.

Set high on a hill overlooking the city, the 1,200sq m club cost over €1m to build. The 750sq m gym has been kitted out with 120 units of Precor CV and strength equipment, and features Preva networked fitness.

Gantner RFID technology is used to integrate club entry, lockers, vending machines and showers, as well as access to Preva Personal Accounts – a member’s personalised exercise tracking account – all via one wristband.

The first fitness centre to be built since the war, and founded on a positive relationship between a Serbian distributor and a Kosovo businessman, the new gym has become the ‘in’ place to be seen in the city – particularly the café, which hosts regular DJ nights, with music playing from a custom-built DJ booth made to resemble a Precor Discovery Strength unit.

The club is using social media to encourage membership sign-up and has recorded a YouTube video featuring Kosovo celebrity singer Dafina Zeqiri, known as Duffye, which promotes the benefits of Preva Personal Accounts – see: http://lei.sr?a=D1o2m