A new campaign has launched in a bid to encourage women in the East of England region to adopt a more healthy lifestyle and take part in sport.

Get Back Into is led by six county sports partnerships and Sport England, with a wide range of activities listed on a new website to encourage females to get back into exercise. It comes after Sport England research found that 12.75 per cent of women in the region participate in sport three times a week - below the 19.08 per cent of men regularly playing sport.

Chris Perks, the regional lead for the East of England for Sport England, said: "It's important to say that Get Back Into is open to anyone - men and women and people of all abilities. But we are trying to send a very clear message to women in particular. "There are so many activities available out there but sometimes it's hard to know what's on offer. Get Back Into is a great way of finding an activity you enjoy - and then treating yourself afterwards."