A new startup is looking to carve out a market for itself by helping those working in sports and physical activity make better use of emerging technologies.

Called Roster, the new platform will deliver accredited content covering subjects such as artificial intelligence (AI), Web3, blockchain, DAOs, NFTs and cryptocurrencies.

Roster will provide learning opportunities on-demand and is the brainchild of Ollie Bell, formerly commercial director at the CIMSPA, who launched the service in partnership with tech industry professional Nabil Hadi and entrepreneur Matt Warner.

Alongside the on-demand courses, Roster is also launching what it calls "the world’s first Mini MBA" in Web3.

Aimed at directors, senior executives and managers, the 10-week modular course delivers the "fundamentals" of Web3 and aims to help identify the opportunities offered by emerging tech and digital innovation.

Bell said: “It’s predicted that seven out of 10 current business models will be redundant within a decade if they fail to embrace emerging tech.

"But getting your head around all the information and wading through the unfamiliar language, tools and solutions can be overwhelming.

"We aim to take the pain out of the whole process, delivering information, sharing practical examples and providing guidance that encourages curiosity and exploration to empower learners to apply their own emerging technology-inspired solutions to real business scenarios.”