Early bird
available now!
Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13770)           
UK only International

ASA rebrands and launches new strategy

By Matthew Campelli    03 Apr 2017
Swim England wants to grow the number and diversity of people swimming regularly

To coincide with the publication of its new four-year strategy, the Amateur Swimming Association (ASA) has rebranded as Swim England.

Last week, the governing body unveiled Jane Nickerson as its permanent chief executive.

After spending eight months in the interim CEO position, Nickerson will now be expected to deliver the outcomes outlined in the Towards a Nation Swimming blueprint.

The strategy has outlined six key targets: to provide strong leadership; to substantially increase the number of people able to swim; grow the number and diversity of people regularly swimming; creating a “world-leading” talent system; improving the workforce; and strengthening “organisational sustainability”.

Covering the 2017-2021 period, the strategy takes into account all of the organisation’s disciplines, including indoor and outdoor swimming, diving, water polo and synchronised swimming.

Nickerson said it was “absolutely the right time” to undergo the rebrand, but the governing body was still retaining its ASA name as its “constitutional brand”.

“It has a history of nearly 150 years and we’re not throwing that away. The ASA logo is part of the Royal Standard – it’s the only sport governing body allowed that,” Nickerson told Sports Management.

She added: “Swim England is what it says on the tin. It’s who we are and what we do.

“It’s time now to have a fresh brand with our new strategy and new way of working.”

To read Swim England’s full strategy, click Visit here.

ASA rebrands as @Swim_England and launches new strategy  
Sign up for FREE ezines
Related news

Company profile

Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke manufacture, installation, aftersales and servicing solutions.
View full profile >
More company profiles

Featured Supplier

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
View full details >
More featured suppliers

Property & Tenders

Location: Jersey
Company: Jersey War Tunnels
Location: Chiswick, Gillingham, York and Nottingham
Company: Savills
Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates