Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13968)           
UK only International

Nike unveils self-lacing 'Back to the Future' trainers

By Jak Phillips    22 Oct 2015
The trainers, dubbed ‘Nike Mag’, could herald a significant leap forward for optimising comfort and performance / Nike

Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’ was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.

Yesterday was October 21, 2015 – the day that Marty McFly and Doc Brown arrived from the past in the 1989 film Back to the Future II. And while the flying cars and pizza hydrators featured in the film are still a long way off, Nike made sure the film nailed one key detail yesterday, by unveiling the futuristic sneakers Marty McFly uses to ride his hoverboard – modelled by none other than the film’s star Michael J. Fox.

The trainers, dubbed ‘Nike Mag’, are perhaps an inevitable extension of the growing popularity of wearable tech to facilitate physical activity. Nike's website describes the self-lacing mechanisms as an "individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration."

The announcement from Nike didn’t indicate when or whether the shoes will go on public sale, however it did say that the shoe is a limited edition model that will first be sold via auction with all the proceeds going to the Michael J. Fox Foundation for Parkinson's Research. Further details are expected in “Spring 2016.”

"By imagining the future, we create it," said the Nike statement. "Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”

Speculation is mounting that the prototype could become a standard in future versions of Nike trainers used for sport and exercise, with the continual adjustment of the laces heralding a significant leap forward for optimising comfort and performance. Shoes have been somewhat eschewed so far by wearable tech firms in favour of wrist-worn devices, however tech company Ducere made waves last year with its ‘talking trainers’, which are bluetooth-connected and provide navigation for runners through vibrations in the sole of each foot.

Sign up for FREE ezines

Company profile

Company profile: Taylor Made Designs
Taylor Made Designs offer health clubs a fully-managed end-to-end service. From garment design to sourcing, manufacture, storage & fulfilment, every step of the uniform creation process is taken care of
View full profile >
More company profiles

Featured Supplier

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates