Novak Djokovic gearing up to launch Regenesis recovery pod, with Qatar Airways an official partner
Novak Djokovic, one of the most successful tennis players in history, is backing an innovative wellbeing chamber set to hit the market soon.
The 38-year-old Serbian, who holds the record for the most Grand Slam singles titles by a male player, has been interested in wellness and recovery since struggles with fatigue and asthma early in his career.
Read more about Djokovic’s approach to health in the latest edition of Spa Business here.
His passion for personal wellbeing is embodied in the immersive pod, known as Regenesis.
The pod combines multiple modalities – including light therapy, sound frequency, pulsed electromagnetic fields (PEMF), aromatherapy, crystal energy and infrared heat – to promote rapid physical and mental recovery.
The tennis star, who is a co-founder and investor in the pod says the idea was born in Bali, Indonesia, in 2019, following a chance meeting with Australian Tav Keen, who specialises in using technology to quickly induce deep meditative states.
The duo have set up a workshop and lab in Bali and an operations team globally to launch it later this year. Their intention is to introduce Regenesis via an exclusive "invite-only programme to selected individuals".
Djokovic said: "Across the expanse of my career, I've been in constant pursuit of any incremental edge that drives consistent peak performance and keeps me at the top of my game. That journey has brought me here. I’m delighted to present Regenesis, a convergence of leading-edge technologies that shall enable many others to discover their best selves.
"It's a modern solution to a busy life," said Djokovic at the Upfront Ventures Summit. "You go in and out in 5, 10, 15, 20 and 30 minutes and feel refreshed, revitalised and recharged for the rest of the day."
Qatar Airways has been named as one of the first official partners, with the airline's staff and travellers set to benefit from its treatment.
Djokovic is making other inroads in the wellness industry, becoming a global wellness advisor to luxury boutique hospitality brand Aman. He entered a multi-year partnership with Aman last year to curate a range of holistic Longevity Pathway retreats. In addition, he’s expected to host an intimate in-person event later this year – the details of which are yet to be revealed.
Although it has not been officially confirmed, Spa Business also predicts Aman will be next in line for a collaboration with Regenesis.

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