Next Generation is offering Novo, the weight management programme from Immogenics, at its Dartford and Carlton clubs and plans to roll it out to other sites in the near future.

Launched in the UK in October 2003, Novo works by taking a small blood sample from the client and, using laser screening technology, makes a detailed analysis of that individual's immune response to 115 common foods.

The client then receives a bespoke diet programme based on eliminating those foods that cause the greatest interference with their immune system.

Retailing at £350, clients also receive a support pack, which includes help notes written by a qualified nutritionist and a CD-ROM containing weight monitoring software. The programme is supported by the Immogenics website which provides useful tools and advice such as a menu planner.

Head of marketing at Next Generation Clubs, Patrick Coote, said the company was impressed with the individual approach of the programme: "In the Novo programme, we recognise a product that is tailored to the individual. This will allow us to offer each of our members a bespoke programme that matches their individual requirements."