Fitness equipment supplier Octane Fitness UK has strengthened its sales team with the appointment of a new key account manager.

Jo Paddon joins the company from youth activity provider Fit for Sport, where she held the position of area manager.

In her new role, she will report directly to Octane’s general manager Neil Campbell.

“The growth of Octane Fitness has been great to watch,” Paddon said. “I look forward to being directly involved in it and generating even more success.”

Campbell said the appointment is part of a strategy to dedicate more resources to the company’s key accounts due to increased demand.

“With the recent launch of our XT-One x-trainer going incredibly well – and the imminent arrival of our innovative Zero Runner non-impact running machine – Octane machines will fuel more versatile workouts across the UK and we are excited to have Jo continue to grow the business,” he said.