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Odeon to manage services at BFI's IMAX cinema

By Tom Walker    19 Jul 2012

The British Film Institute (BFI) has appointed cinema operator Odeon to provide a range of services at the BFI IMAX at London Waterloo – one of the largest cinema screens in the UK.

Odeon will begin offering programming services to the BFI IMAX, including the latest IMAX blockbusters and alternative content such as live opera, theatre and educational presentations.

The operator will also upgrade the cinema's retail and bar offering during August and September, including the introduction of a Costa coffee shop and Yog frozen probiotic yoghurt bar.

Tickets will no longer be bookable via the BFI IMAX website or booking line, with all online services to be switched over to the Odeon website and booking systems.

The cinema will, however, continue to be called the BFI IMAX and the ownership will remain the same. According to BFI, the IMAX site has grossed close to £25m in box office takings over the last five years.

BFI chief executive Amanda Nevill said: "The BFI IMAX is not only a unique and iconic cinema but over the past five years has been transformed into a thriving commercial success. It's in great shape for Odeon to help us now build on this success."

Click here to read more about Odeon, one of the largest cinema chains in the UK and Ireland. It is part of the Odeon and UCI Cinemas Group.

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