The Olympic park in London will be renamed the Queen Elizabeth Olympic Park when it reopens in legacy mode in 2013 following the 2012 Olympic Games.

The 500-acre site in east London will include four miles of waterways, social housing, new schools, and health centres alongside office space and industrial buildings.

It is hoped that the site will become a visitor attraction in its own right, with landmarks such as the Olympic stadium, extensive parkland, the velodrome and Anish Kapoor's controversial Orbit viewing platform and sculpture.

The Olympic Park Legacy Company (OPLC) has already begun work on an events programme to be rolled out from mid-2013.

OPLC is hoping to find partners to establish a schedule that will include cultural festivals, open-air concerts, food markets and sporting events.

Margaret Ford, chair of OPLC, said: "We have the opportunity to create a destination which is completely unique.

"The Olympic Park will be a visitor playground, combining world-class sporting events with a host of cultural attractions, sitting alongside Europe's largest urban shopping centre."