Three major players in the tenpin bowling sector have joined forces in an effort to raise the profile of the sport in the UK.

Bowlplex, AMF and Hollywood Bowl appointed Aztec Marketing to help promote bowling to the corporate market, families and league players.

Simon Barnett, sales and marketing manager at Bowlplex, said: “This is the first time that individual bowling companies have worked together to promote bowling to the masses. I look forward to the partnership, which will bring even further awareness to tenpin bowling.”