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Palace Entertainment acquires Noah's Ark waterpark

By Tom Walker    05 Mar 2012

Palace Entertainment has completed the acquisition of Noah's Ark water park in Wisconsin Dells, Wisconsin, US for an undisclosed price.

The 70-acre attraction is one of the largest water parks in the US with 51 water rides, two wave pools and two lazy rivers.

The park also has two hotels, totalling 300 bedrooms.

Palace Entertainment will operate the park under its Festival Fun Parks arm. Palace currently operates 40 theme and water parks across the US. Noah's Ark will be the firm's first in the state of Wisconsin.

Fernando Eiroa, Palace Entertainment's President and CEO, said: "We're very happy to be adding such an iconic water park to Palace's array of family parks across the nation.

"We understand how important this park is within the Wisconsin Dells community, and we are dedicated to enhancing the Noah's Ark brand. We look forward to meeting our new neighbors and community leaders and forging lasting relationships and partnerships."

The park was sold by brothers Tim and Dan Gantz, who bought the attraction from its founders, Turk and Jack Waterman, in 1994.

Tim Gantz said: "When we considered the sale of the park, we were excited that a company such as Palace, with so much experience in waterparks, theme parks, animal parks and family entertainment centers, would come to this area."

Palace Entertainment is owned by Spain-based attractions operator Parques Reunidos.

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