Pendle Leisure Centre in Colne, Lancashire, has installed a range of free exercise equipment worth more than £50,000 thanks to a new venture between Alliance Leisure and Shapemaster.

The centre, which is managed by Pendle Leisure Trust, is the first to benefit from an agreement between Alliance and Shapemaster to supply not for profit trusts with toning table equipment and related sales and marketing support for free.

Once income from the equipment reaches a certain level, an income share agreement between the centre and the partnership comes into force.

Pendle Leisure Centre has redeveloped its former bar and lounge area into a Feel Good Factory which boasts 12 Shapemaster machines - six Easytone chairs and six Powertone tables - as well as its own reception and relaxation area with refreshments.

Phil Storey, chief executive of Pendle Leisure Trust, said: "The Feel Good Factory initiative is the latest example of the effective and established partnership we share with Alliance Leisure. This new opportunity with Shapemaster offers a no-risk solution that encourages a whole new user group to the Centre."