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UK failing to capitalise on lucrative Chinese tourism
By Tom Anstey 13 Sep 2013
Chinese tourism is a lucrative industry, although UK visas make it a complex process for them to visit Britain
The UK’s complex visa system could be deterring thousands of Chinese tourists, according to a new study.
Hotels.com surveyed 3,000 Chinese residents and discovered that 19 per cent felt that the ease of applying for a visa is a top deciding factor when planning a trip abroad.
The UK is at risk of missing out on the China market to parts of Europe that have signed the Schengen agreement – a deal to provide a single visa for travel to 26 countries in Europe.
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