Spa management and consulting firm WTS International has appointed Jennifer Lak as corporate operations director for spa.

In her new role, Lak will oversee a portfolio of spas in New York City and the north east of the US, managing a team of spa directors.

She will be tasked with developing strategic marketing plans for each site and ensuring overall operational success.

Lak first joined WTS International in 2003 as a spa director, before transitioning into various corporate roles – including pre-opening spa project manager and corporate revenue generation specialist.

At WTS, Lak has worked on more than 25 spa openings and transitions across the US, most notably Eau Spa at Eau Palm Beach and Spa de La Mer at Baccarat Hotel and Residences.

During her 15-year spa career, Lak has also had stints as vice president of city operations for the mobile spa division of The Red Door by Elizabeth Arden, as brand manager for Body Bliss and as field evaluator for Forbes Travel Guide.

Commenting on her new role, Lak said: “With my background and spa expertise, I hope to create a strong leadership team, capable of executing seamless five star guest service, while maintaining strong financial performance with a focus on promoting the importance of health and wellness.”