Klaus Redomske has been appointed president and COO of Babor Asia Pacific, with responsibility for the German skincare company’s new subsidiary in Singapore. He will report directly to Babor CEO Michael Schummert.

“We see immense potential for growth in the Asia region for the Babor brand, which we would like to expand sustainably with a top manager who has experience of the local market,” said Schummert.

Redomske has lived and worked in Asia for 14 years. During that time, he gained extensive experience in marketing, sales, distribution and management across the major markets in Asia – from China, Korea, Japan and Malaysia to Australia and New Zealand.

Before his appointment to Babor, Redomske occupied a number of key management positions at Procter & Gamble Prestige Beauté.

In his new role, he will focus on the further growth of the business and the brand in Asia, particularly in China and Korea.

His remit will also involve the management and development of Babor’s distribution partners in Asia and the company’s product portfolio, with particular emphasis on Babor ampoules. At the same time, Redomske will implement Babor’s multi-channel strategy and open up new online distribution channels.