A gala event has helped mark the official opening of a new Playboy Club on Old Park Lane, Mayfair - 35 years after Hugh Hefner's iconic brand first made its London debut.

London-based Jestico + Whiles are behind the design of the 17,000sq ft (1,579sq m) venue, which has been developed by London Clubs International and Playboy Enterprises. Facilities at Playboy Club London feature a Gentlemen's Tonic salon; high-limit salon privé gaming rooms; a restaurant; a lounge; and table games, as well as a members' club.

Hefner said: "People still remember with great fondness the sophistication and romance that the original London club offered when it opened in 1966. "There is a retro-chic quality about Playboy Club London and its Bunnies that will give today's guest an experience they may have missed first time around."