In a twist on the popular retail pop-up store concept, indoor cycling brand Beatbike has established a pop up studio in a St. Albans’ cricket club.

Through word of mouth it has attracted 200 regular participants within three months.

Co-founder Victoria Robertson said the studio gives her and business partner Sian Brice a chance to perfect their business model and build a loyal fan base before establishing a permanent space.

The pair started with one class a day but are now teaching 11 a week.

Robertson said a recent survey revealed 50 per cent of users had never done an indoor cycling class before and she believed Beatbike was popular for the sense of community it provided.

“We keep classes small to create a more intimate atmosphere where we can dedicate time to help each individual progress.”