Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13985)           
UK only International

"Positive shift" in parents' attitudes sees more girls take up football

By Tom Walker    29 Aug 2018

There has been an increase in the number of girls participating in football, thanks to a "positive shift in attitude among parents", according to new research by energy provider SSE.

The first SSE Girls Sport Participation Survey reveals that parents now see football as having desirable qualities and something they would be happy for their daughters to take part in.

The survey – which explored parental attitudes to sport and football – shows that 78 per cent of parents see football as a way to being part of a team and getting physically active.

And while dads are generally happier than mums for their daughters to get involved in football, younger mums (aged 40 and less) are most likely to disagree that ‘football is a sport for boys’.

When it comes to football careers being achievable for their daughters, it is younger parents who are more likely to agree. While dads are more comfortable when it comes to feeling achievable, it is mums who are most likely to agree that there should be no limits to progress.

“The findings demonstrate the importance of programmes designed to introduce girls into football," said Baroness Sue Campbell, director of Women’s Football at the Football Association (FA).

“It's also great to see that parents are now seeing football as a potential career for their daughters, whether that be on or off the pitch.

"The FA Women’s Super League, our top tier of women’s football kicks off on Sunday 9 September as Europe’s only fully professional league.

“We hope many young girls will be inspired by these role models, with aspirations to one day emulate their success, be that as a player or in many of the supportive roles available such as a coach, nutritionist, physiotherapist or referee, just to name a few."

The survey was commissioned by SSE, which currently sponsor the Women’s FA Cup and also delivers girls’ participation programmes in England and Scotland.

“Our first ever SSE Girls Sport Participation survey has revealed a step change in the attitudes parents have towards football in the context of their daughters playing, watching and working in the sport and significantly this is being driven by a new generation of younger mums and dads," said Colin Banks, SSE's head of sponsorship.

Joe FitzPatrick, minister for public health, sport and wellbeing, added: “It's encouraging to see the increased enthusiasm of parents for their daughters to participate in sport generally and in football in particular.

"The benefits of sport and physical activity are clear through improved physical and mental health and confidence."

To download and read the full report, click here.

While dads are generally happier than mums for their daughters to get involved in football, younger mums are most likely to disagree that ‘football is a sport for boys’ / Shutterstock
SSE  Sue Campbell  FA Women’s Super League 
Sign up for FREE ezines
Related news
Related features
Sports jobs

Swim Manager

Everyone Active
Salary: Competitive salary
Location: Stratford-upon-Avon

Membership Advisor

Everyone Active
Salary: Competitive salary plus commission & benefits
Location: Harborough

Sports Coach

Everyone Active
Salary: £20.00 - £25.00
Location: Hemel Hempstead

Sports Coach

Everyone Active
Salary: £20.00 - £25.00
Location: Berkhamsted

Swim Teacher

Everyone Active
Salary: Competitive
Location: Scarborough

Party Leader

Everyone Active
Salary: Competitive
Location: Scarborough

Group Exercise Instructor - Aqua

Everyone Active
Salary: Competitive
Location: Aldershot

Membership Advisor

Everyone Active
Salary: Competitive salary plus commission & benefits
Location: Aldershot

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol
recruiting with sports management

Swim Teacher

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Activity and Wellbeing Instructor

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Operations Manager - Brentwood School Enterprises

Brentwood School Sports Centre
Salary: £32,000 - £34,000pa + pension + benefits
Location: Brentwood

Swim Teacher

Everyone Active
Salary: Competitive
Location: Fareham

GP Exercise Referral Instructor

Everyone Active
Salary: £33,000pa + benefits
Location: Harrow

Duty Manager

Everyone Active
Salary: Competitive
Location: Bedminster
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: Perfect Gym Solutions S.A.
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in fitness and recreation facility management solutions. Trusted by over 1,500+ sites across 55+ countries, our scalable platform caters to a diverse array of businesses.
View full profile >
More company profiles

Featured Supplier

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
More diary dates