Prime Play by WhiteWater has announced the signing of a worldwide license agreement with SCS Interactive of Denver, Colorado for its Foam Factory interactive ball play product line.

The custom-designed BallPlay systems features interactive components such multi-level platforms, foam ball geysers, moving targets, blasters, tunnels and slides.

Foam Factories have already been installed at Universal Studios Los Angeles and Orlando, and at Six Flags Parks.

The license allows Prime Play by WhiteWater to be a turn key supplier and includes design, manufacturing, installation and maintenance.

A spokespeson for Prime Play said: “This agreement allows Prime Play to move closer to its goal of being the most complete provider of innovative family entertainment products in the industry.

“The Foam Factory is a proven state of the art attraction that is designed to allow families to play together. Due to the nature of the Foam Factory’s construction it is a durable attraction that stands up to the high traffic environment of Theme Parks and other entertainment facilities that have a “shoes on” environment. 


“Prime Play’s industry experience makes this agreement a big win for SCS Interactive, Prime Play and most importantly our customers. With the Foam Factory being a patented product SCS Interactive was the only company offering the attraction.”

“Now with two suppliers, SCS Interactive and Prime Play, there will be easier access to the Foam Factory product line for customers who are looking for a true interactive family attraction,” added Doug Smith, Vice President & General Manager of Prime Play. Details: www.primeplay.com or www.scsinteractive.com