RWS Entertainment Group, based in New York City, has relaunched as RWS Global to create one 'powerhouse team'.

The company has been building its portfolio, having acquired a number of businesses in recent years, including experience designers JRA in November 2021 and the move brings all its brands together under the new identity.

The group includes the original RWS operation, which offers concept and design and show production, alongside JRA and Ted – which delivers 360-degree experience design and implementation. Also in the group is casting agency ARC.

The four have been collaborating to optimise synergies, with JRA currently working on a number of cruise ship experience design projects. An area it had not previously focused on, but which is a core market for RWS, with clients including MSC Cruises and Disney Cruise Lines.

Other clients include Europa-Park, Hershey, Six Flags, Warner Bros. and Busch Gardens.

A central RWS Global team, consisting of the creative, administration, talent casting/recruitment and marketing/business development departments, will support all four subsidiaries.

“Four companies have become one team with endless possibilities that reach over 50 countries in six continents, creating millions of smiles each day,” said Ryan Stana, founder and CEO of RWS Global.

“Each company under the RWS Global umbrella will turn big and small moments into powerful memories by leveraging their individual expertise,” said Craig Laurie, chief creative officer. “We're committed to raising the bar by elevating experiences from concept to completion as one powerhouse team.”