Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13727)           
UK only International

1Rebel hooks up with Bumble to offer boxing speed-dating

By Jak Phillips    19 Apr 2016
The chain has seen 'massive demand' for exercise-themed dating events / 1Rebel

Boutique fitness chain 1Rebel hopes to set pulses racing even more than usual with its latest offering – a combat-themed speed-dating class.

The operator has teamed up with female-friendly dating app Bumble to unite sweaty singletons through its popular Rumble session.

The tie-up kicked off last week at 1Rebel Broadgate Circle with a 45-minute HIIT session combining boxing, MMA and cardio exercises. As with the Bumble app, it was the women calling the shots and men were told to alternate to a different boxing bag station at the end of each two-minute round. After the workout, participants then had the opportunity to mingle and enjoy happy hour at the 1Rebel on-site bar.

1Rebel head of brand Lewis Parkinson told Health Club Management that the chain has seen “massive demand” for exercise-themed dating events and said plans are in place for a follow-up in the coming weeks. View the video from the first event below.

Meanwhile, 1Rebel co-founder James Balfour, told Health Club Management recently that strategic tie-ups with on-brand partners is an area the company is eager to expand on.

Commenting on 1Rebel’s collaboration with clothes brand Sweaty Betty – which saw Rumble classes offered for free in UK Sweaty Betty retail stores – Balfour said: “Aligning ourselves with dynamic fitness brands in apparel and retail is something that we strategically look to do and will be expanding on more and more in the future.”

“We genuinely want to be working with brands which represent our customer base.”

He added that on-brand partnerships not only have the potential to drive secondary spend and increase brand exposure, but can also serve to build a closer connection between 1Rebel and its users, as well as helping the chain to reach new audiences.

1Rebel  Bumble  Speed Dating  Boxing 
Sign up for FREE ezines

Company profile

Company profile: Power Plate
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, a global company delivering advanced technology solutions through health and wellness equipment.
View full profile >
More company profiles

Featured Supplier

Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
More diary dates