Report names most popular luxury hotel brands according to TripAdvisor
Consulting agency Luxury Branding has published a new report that shows the world’s most popular luxury hotel brands, compiled using data on travel feedback site TripAdvisor. The study analysed the reviews of nearly 1,600 hotels across 59 global brands; the results represent the opinions contained in 2.25 million reviews.
According to the report, The Ritz-Carlton is the world’s most popular luxury hotel brand. Others in the top 10 include (in order) Oberoi Hotels & Resorts; Raffles Hotels & Resorts; Langham Hotels and Resorts; Rocco Forte Hotels; Dorchester Collection; Capella Hotels and Resorts; Park Hyatt; Shangri-La Hotels and Resorts; and Armani Hotels & Resorts.
“Due to the internet, luxury travellers are better informed than ever and with the continued rapid growth of sites like TripAdvisor, a more reliable assessment of luxury hospitality has emerged,” said Piers Schmidt, founder of Luxury Branding.
“These findings may surprise quite a few in the industry, but the brands’ guests have spoken, and now they’re being heard.”
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