Rianna Riego, a seasoned professional in the wellness and spa industry, has been appointed director of global business development at Seed to Skin Tuscany, a premier Italian botanical skincare and spa brand.

Riego brings more than two decades of experience in developing, branding and operating spas and wellness retreats. Her career includes roles at Four Seasons, Hilton, Manila Hamilton International, Marriott International and KSL Resorts. She was also responsible for rebranding and converting the Two Bunch Palms Spa Resort into the first carbon-neutral resort in North America and in 2017 co-founded Civana, an affordable wellness resort.

In her new role, Riego will focus on enhancing Seed to Skin’s market positioning, expanding strategic partnerships and boosting sales, education and logistical support across the Americas and globally.

Supporting her in this mission are newly appointed sales director for the Americas, Deborah Baker, and US account and training manager, Elyse Blakey.

The trio have been tasked with establishing a strong presence for Seed to Skin in the US, nurturing existing partnerships and strategically expanding the brand in luxury spas.

“I admire Seed to Skin’s commitment to transparency, traceability, efficacy, natural ingredients and sustainability," said Riego, "and I was privileged to be with Sensei Lanai as the first US partner to introduce Seed to Skin to the luxury leisure travel spa market.

“I’m excited to help shepherd one of the most unique and transformative skincare lines through its next phase of growth.”

More about Seed to Skin

Seed to Skin is a botanical product house dedicated to sustainably harnessing the healing power of nature to power its range of organic skincare products and spa experiences.

The company is based in the lush Tuscan countryside at a 300-acre Italian estate – named Borgo Santo Pietro – home to the flagship Seed to Skin Spa and lab where all luxury treatments and beauty products are developed and tested.

Seed to Skin partners with high-end spas run by operators including Sensei, Six Senses, Mandarin Oriental, Four Seasons, Jumeirah and Kohler, along with renowned department stores including Le Bon Marché in Paris and Liberty in London.

All products are handmade and the collection is founded upon a blend of ancient knowledge of botanics with science and the product of years of research and development by founder, Jeanette Thottrup, and cosmetic scientist, Dr Anna Buonocore.