Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13268)           
UK only International

ECB chief: 'Unforgettable summer of cricket' a once-in-a-generation opportunity for sport

By Tom Walker    18 Sep 2019
ECB chief exec Tom Harrison said the heightened profile of cricket should be used to inspire future fans and players

A memorable summer of international cricket for England concluded on 15 September with the men's team securing victory in the final Ashes Test to claim a 2-2 series draw against Australia.

The Ashes series caps a remarkable summer that saw England win the men’s ICC World Cup final at Lord’s on 14 July. The drama of a Super Over in the final captured the attention of a nation and led to widespread media coverage of the sport.

The achievements of the likes of all-rounder Ben Stokes and fast bowler Jofra Archer turned them into national heroes – and role models for young, aspiring cricketers.

There has already been a trickle-down effect. The Vitality Blast – the T20 competition for English counties – has seen a 15 per cent uplift in average group-stage attendances from last year’s record high and set a record for advanced sales of 659,000.

The opening week of the tournament, which began four days after the men’s World Cup final, saw a record 65,000 advanced tickets sold in a single week – eclipsing the previous record of 44,000.

Match attendances at cricket have not been the only areas to see positive uplift this year.

More than one million young people aged 5-12 were engaged with the men’s World Cup through initiatives including Cricket World Cup Club Family Days, the Cricket World Cup Schools Programme and fan zone activations.

According to the Tom Harrison, CEO of the England and Wales Cricket Board (ECB), the sustained interest during the World Cup – and the men’s and women’s Ashes – there is now a "once-in-a-generation opportunity" to inspire future fans and players to grow the game.

“This has been an unforgettable summer of cricket that has elevated the profile of our sport to amazing heights," Harrison said.

“The heroes from the last few months have become household names thanks to their World Cup and Ashes exploits, our County Game has enjoyed a strong summer, and we can now capitalise on heightened interest and consideration of cricket.

“It is the ECB’s priority to ensure new fans to cricket convert their interest into a long-term enjoyment of the sport while growing the game’s appeal to core fans.

“Through ‘Inspiring Generations’ we have strategically mapped a course to achieve that ambition which includes doubling participation in primary schools, transforming the women’s and girls’ game and through our plan to improve access – which will give more people the opportunity to engage with cricket across all touchpoints."

ECB  cricket  Tom Harrison  Ashes  World Cup 
Sign up for FREE ezines & magazines
Related news
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Leicester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stowmarket, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Cotswold, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Sutton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Yateley, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Customer Services Advisor jobs  Catering Assistant jobs 
More jobs

Catalogue Gallery

JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL

Company profile

Company profile: UK Trade & Investment
UK Trade & Investment is the government department that supports UK companies to trade internationally and helps overseas businesses to set up in the UK.
View full profile >
More company profiles

Featured Supplier

Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
View full details >
More featured suppliers

Property & Tenders

Location: Greywell, Hampshire
Company: Barnsgrove Health and Wellness Club
Location:
Company: Derby City Council
More properties & tenders

Diary dates

21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
22-23 Sep 2020
Heythrop Park, United Kingdom
17-23 Oct 2020
Pinggu, Beijing, China
27-30 Oct 2020
Messe Stuttgart, Germany
More diary dates