Market leaders SHOKK have launched S.A.S. (SHOKK Activity Solutions); a full package of support for studio or group exercise programming, designed around young people.

Whether referring to younger children or teenagers, programming for this demographic has been treated as an after-thought for too long! However, more and more operators are now realising that an effective youth provision is vital in the battle for retention and as a key point of differentiation in an increasingly competitive market.

S.A.S provides operators with a cost effective, low risk strategy for the studio, which acts as a road map for a facility over a 12 month period.

It provides the tools to effectively maximise the delivery of a youth timetable or programme and uses SHOKK's extensive expertise in the youth sector to help launch, market and promote the offering to the target audience. Classes are categorised and broken down to match the requirements of the youth demographic; helping retention levels to stay high and, ultimately, increase revenue.

To effectively develop this programme SHOKK have appointed group exercise guru Ceri Hannan as their dedicated Group Exercise Manager. Ceri has worked in the fitness industry for over 20 years and his vast experience working for some of the top operators has given SHOKK great insight into effective fitness programming.

Ceri said: "With some dedicated development by SHOKK over the last decade, an effective platform has now been established in the marketplace. There is no doubt that now is the time to be investing resources and effort into the youth sector and the SHOKK Concept."