Sands of Speed – a new museum set to open in Pendine, Wales – has received planning approval from Carmarthenshire County Council.

The development is part of the Welsh Government’s wider EU-funded Tourism Attractor Destination programme, led by Visit Wales, which aims to create 13 “must-see” destinations across Wales.

The Pendine Sands beach is famous for being the site where Sir Malcolm Campbell broke the land speed record for the first time in 1924 at 146.16 mph (235.22 kmph). JG Parry-Thomas also made the first fatal land speed record attempt at the beach in 1927.

The museum is included as part of the project that saw £3m (US$3.9m, €3.4m) in EU funding granted to the Pendine area in February 2018. Plans also include a 42-bed hostel built on the Pendine Sands, which will also include an area for beach games and a children's adventure playground.

Pendine already has a dedicated museum to car racing and land speed times called the Museum of Speed, which opened in 1996.