Budget operator Simply Gym has launched two new sites in Uxbridge and Cardiff, as it looks to build its portfolio across Wales and southern England.

The new gyms join four existing sites in Swansea, Cwmbran, Gorseinon and Llansamlet.

Simply Gym is owned and operated by Swansea-based, non-profit leisure operator Bay Leisure, which launched the Simply Gym brand in 2011.

Both the Uxbridge and Cardiff clubs have been modelled on an evolving business strategy which combines elements of boutique fitness facilities – including premium equipment, a focus on member experience and extensive space dedicated to small group training.

A converted nightclub, the Cardiff site has retained many of the building’s original features – such as raised floor areas and lighting effects – to create an "energetic training atmosphere" for members.

The gym is one of the first in the UK to install the HD Athletic Triple Bridge, a high-performance rig for group exercise, supplied by Hammer Strength. The gym also features equipment from Life Fitness' Integrity and Elevation cv series, and Insignia strength kit.

To help with Simply Gym's new focus on premium member experiences, staff have also attended workshops delivered by Life Fitness Academy (LFA).

“Gyms are always looking to differentiate in the competitive, low-cost market and our role is often to help determine the best strategy to achieve this," said Life Fitness’ UK sales manager - north, Dave Connolly.

"Simply Gym’s model is truly unique and demonstrates how a facility can combine a more traditional gym offering with a quality boutique-style experience at a competitive price point.”

Simply Gym has also announced plans to open a seventh site in Southend.