Dominic Smith has been named as the regional director of Sales UK, Ireland and Scandinavia for Six Senses Hotels Resorts Spa.

Smith, a key player in the UK spa market, joins the company with a wealth of experience gleaned from a 17-year career in sales and marketing. He has previously worked in sales roles at Kempinski Hotels and Beachcomber Hotels, and previously served as global director of Sales, UK, Ireland and Scandinavia for Minor Hotels.

Whilst at Minor, Smith was responsible for growing sales and raising awareness for the company's expanding portfolio. He also worked closely with tourist boards, luxury tour operators and travel agencies, including Virtuoso and TravellerMade, and set up familiarisation trips with partner airlines.