David Beckham has signed a long-term agreement with Sky Sports as an ambassador in an effort to get more people involved with sport at the grassroots level.

The global sports star will support Sky Sports Living for Sport - a free initiative that uses the stories and expertise of athlete mentors to inspire young people to learn new skills.

Around 30,000 young people from around Britain and Ireland participate in the programme each year.

Beckham said: "I've always been passionate about the importance of sport in the lives of young people. It's not all about winning; just getting involved in sport gives you confidence and skills for life.

"I was lucky to have some amazing role models when I was younger, and I'm excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation."

Other athletes who work with Sky include Jessica Ennis and Sir Bradley Wiggins.