Virtual fitness provider FitnessOnDemand (FOD) has signed a partnership deal with cardio workout supplier Strong by Zumba, which will see the HIIT-based classes being offered on FOD’s platform.

Strong by Zumba combines group-based HIIT training with "synced music motivation" by using custom-made beats that are reverse-engineered to match every move throughout the workout.

“As facilities search for ways to drive traffic into their group training and functional areas, we felt that Strong by Zumba was a natural partner choice,” said Garrett Marshall, divisional chief executive at FOD.

“No one would debate the popularity of HIIT workouts right now, but Strong by Zumba is differentiated by the sum of its parts. It provides an experience, rather than simply a workout.”

Launched in 2017, Strong by Zumba combines body weight, muscle conditioning, cardio and plyometric training moves synced to original music specifically designed to match each routine.

Darren Jacobson, SVP, instructor programming at Zumba Fitness added: “More than 300,000 people take part in Strong by Zumba classes on a weekly basis.

"The partnership with FOD will help to bring even more awareness to the programme.”

FOD's video distribution platform was launched in 2011 and allows facilities to deliver premium fitness programmes to users.