The énergie Group has announced a new tie-up with Warner Bros ahead of the latest instalment in the Rocky film franchise: Creed, which launches in the UK on 15 January.

Having previously partnered Hollywood blockbusters starring fitness heroes Arnold Schwarzenegger and The Rock, the gym chain will work with the latest outing for Sylvester Stallone’s iconic character on several activities. énergie’s 90-plus UK clubs will be running a number of promotions in conjunction with the film during the busy new year period, including member incentives to win a range of film-related goodies and merchandise.

Creed is the newest addition to the Rocky series, starring Stallone Michael B. Jordan as the son of Rocky’s rival-turned-friend Apollo Creed. The film sees the younger Creed travel to Philadelphia to be trained by Rocky Balboa ahead of a world title bout. It has so far proved a box office and critical success, with Stallone's performance landing the veteran actor his first ever Golden Globe award.

Group marketing manager at énergie Group Kavita Lal said: “We are delighted to be supporting the latest Rocky legacy film Creed.

“It is a chance for our members to be a part of something really exciting, as well as providing prospective members with a great incentive to join us.”