Les Mills United Kingdom (LMUK) chief executive Keith Burnet and customer experience director Martin Franklin have both been promoted as part of a top level reshuffle.

Burnet has accepted a role as Global Markets COO with Les Mills International. The Global Markets role will see Burnet provide strategic leadership to all of Les Mills International global distributors, including its wholly-owned subsidiaries in the US, UK, Nordic, German and China markets. The role was previously based in the Les Mills International head office in Auckland but will now be based in the LMUK’s London office as part of the company’s strategic desire to move closer to its customers.

The LMUK chief executive role will be filled by Franklin, who has impressed through his work leading the 13-strong Customer Experience team.

Les Mills International CEO Phillip Mills said the changes are being made to strengthen the organisational capability of the global business.

“Keith and Martin are both standout performers for us and the new appointments are important as we progress our business through another exciting growth phase and continue on our mission for a fitter planet,” he said.

Commenting on his successor, Burnet added: “Martin’s got a great track record as our customer experience director. He is well known and trusted in the fitness industry, so it will make a smooth transition for all our customers in the UK.

“These changes will enhance the service we provide and the support we offer our club partners. I will still be involved in the business here in the UK and working with the teams to ensure we are fully aligned to support our customer’s goals. I will also be based from London so you can’t get rid of me that easily!”