PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.

The fitness marketplace provider has invested in the operator-facing platform as it moves to provide partners with market data and information that enables them to make better-informed strategic decisions.

PayAsUGym’s Partner Portal will use transactional data gathered from more than 2,300 fitness venues over a five-year period to power innovative new tools such as the Price Calculator, Missed Sales Analysis, Competitive Rank, and new Customer Feedback analysis.

It will also enable operators to assess the relative importance of online assets such as photography, venue descriptions and customer reviews in comparison to product and price, with a forecasting tool able to predict the impact of such changes on future revenue.

“As the UK’s fitness marketplace provider we have unique insight into which products sell for what prices, what search terms are driving traffic, and how operators compare to one another in the eyes of new customers. We want to share this information,” said PayAsUGym co-founder Neil Harmsworth.

“Our new Partner Portal represents a significant investment into the operators we work with and we view it as a vital component of our proposition and desire to put operators in total control over what they sell, what they charge, how they present themselves to new customers.”