David Stoup, co-founder of La Prairie and former CEO of Red Door spas, has joined forces with entrepreneur Robert Boykin to form a new spa management and operations company.

Trilogy Spa Ventures will aim to "redefine the branded spa concept", with services ranging from creating spa brands to securing deals with suppliers, as well as developing retail opportunities on behalf of clients.

The company also looks to secure exclusive deals with spa and beauty product suppliers and to offer them to clients.

David Stoup said: "There is a great demand to be met in the branded spa business.

"Using my past experience in building beauty brands paired with Bob's expertise in the hospitality industry, we will redefine the spa category by creating powerful synergies between beauty brands and properties."

He added that Trilogy will offer turnkey spa management services and also aims to establish mutually beneficial relationships between beauty brands and hotels, residences and mixed-use properties.

The company will be headquartered in New York, US with offices in the state of Arizona, US.