Deloitte and the German association DSSV have announced the key 2010 industry data for the German fitness industry.

Headline figures include:
• Number of clubs: 6,603 (6,053 commercial + 650 non-profit)
• Number of members: 7,900,000 (7,300,000 in commercial clubs and 600,000 in non-profit sites)
• Key drivers: Premium clubs and discount operators such as McFit, which passed the one million member mark in February. McFit now has 950,000 members in Germany alone - over 7,000 members per club - as well as six clubs in Austria and two in Spain
• 8.9 per cent of the population train in commercial clubs, or 14 per cent of the 'relevant target group', defined as 18- to 65-year-olds
• 2.8 million train in multi-club facilities
• 74.6 per cent of clubs are owner-operated single clubs; 18.8 per cent are chain clubs
• Revenue increase: 6.7 per cent overall, 3.8 per cent per club
• Revenue decrease per member: 1.1 per cent
• Industry turnover: €3.93bn