Ghislain Waeyaert has been announced as the new managing director at Deep Nature Development. The move comes after his departure from Clarins, where he was international boutique and spa director for five years.

During his tenure at Clarins, the company built its presence as a spa product house with its Spa MyBlend by Clarins and Spa by Clarins brands. Major contracts – including Miraval, Arizona, US; Paris, France; and The Ritz Carlton, Toronto, Canada – consolidated this position.

Waeyaert has been involved in the cosmetics industry for more than 20 years and has specialised in the spa sector since 2008, building a strong network of industry contacts. Deep Nature Development has been created to support the rapid expansion of Deep Nature, the French spa operating company which was established by Julien Patty and Laurent Batteur (of the Batteur Group) in 2007.

Deep Nature has grown to be one of the biggest international spa operators, with 35 contacts to its name, including InterContinental Paris, Paul Gauguin Cruises' Pacific line and InterContinental Bora Bora Deep Ocean Spa. The company will open The Brando – an eco-resort in Tetiaroa, French Polynesia – later this year.

Working as MD, Waeyaert and Deep Nature Development will assist spa investors and operators by providing consultancy, design, management, and operational support, while offering adaptable concepts, including the Deep Nature Spa concept or spas branded with premium skincare lines.

Deep Nature Development will also work in partnership with Lonsdale Western, the design and architecture practice which specialises in spa and retail design.