Miami-based AIC Hotel Group – whose properties include Miami Beach’s iconic Eden Rock Hotel and Nobu Hotel, as well as several Hard Rock properties – has launched a new adults-only, all-inclusive brand, Unico Hotels, with the first location set to debut in Riviera Maya on Mexico’s Yucatan Peninsula.

The brand is designed to reflect each property’s locale and native culture, and the nomenclature will play on the latitude and longitude of each hotel, with the first location, 20° 87°, set to open in Q1 2017.

The hotel will include a wellness centre that will include a spa with 18 treatment cabanas, hydrotherapy features with a plunge pool and hammam, steam and sauna room. It will also feature a fitness facility with specialty classes, a visiting instructor programme and personal training sessions.

With exteriors designed by Mexican architecture firm Artigas and interiors conceptualised by New York-based AvroKo, the hotel will feature 448 bedrooms with plunge pools, hydro-spa tub options and a crafted mini-bar with essentials for make-your-own cocktails.

The hotel will include signature guest experiences, such as an in-room gallery with art to purchase from local artisans and an ‘experience room,’ where guests can select their own beach gear and personalised in-room amenities sourced from local craftsmen.

Food and beverage offerings will include four globally-infused gourmet restaurants, five bars and lounges, and an on-site distillery or brewery that incorporates local flavours and ingredients from the region.

The hotel will also develop private excursions, such as exploring the region’s lesser-known alcoves, guided outings through local artist’s studios, or cooking classes taught by local chefs. To inspire spontaneity, impromptu pop-up programming will include mezcal tastings and full-moon parties on the beach.

“Stepping outside of the box of traditional branded hotels, Unico Hotels will captivate consumers looking for more than just an all-inclusive vacation,” said Frank Maduro, vice president of marketing.