Laurie MacMillan has joined spa and wellness marketing firm Contento Marketing Group as creative director.

MacMillan most recently worked as director of marketing and communications for supplier SpaEquip, and will add to Contento’s public relations and business development focus.

“Since I was referring most of my clients to Laurie with excellent results, it was a natural progression for her to join the team,” said Nancy Griffin, principal of Contento Marketing. “With a career in spa and hospitality industry marketing communications spanning more than 30 years, Laurie will elevate and expand Contento’s services to offer a complete 360-degree solution to our clients.”

During her eight-year tenure with SpaEquip, MacMillan did creative work fo rmany spa equipment manufacturers and skincare product lines, including Living Earth Crafts, TouchAmerica, Sodashi, Voya, Esthederm and more.

She has also ghost-written articles and designed reception rooms and booths for ISPA conferences.

“I’m so grateful for the good fortune to have met Nancy,” said MacMillan. “I began working with her immediately on branding and design for some of her clients, and learned that we make a great team with perfectly complementary skills. She’s an icon in the same industry I have been working in for decades, so it just made sense to team up. I look forward to helping both new and established spa businesses grow and reach their goals.”