Wanda has recruited Premier Rides to create “one of the most cutting-edge attractions ever to be introduced to the theme park industry” – a first-of-its-kind creation representing the company’s most significant investment to date on a single attraction.

According to Wanda, the yet-to-be-revealed attraction will “set a new standard for technical innovation”, with the operator also adding that the move reinforces its stated goal to be the leader in China’s themed entertainment industry.

Premier – best known for creating large, technically complex projects such as The Revenge of the Mummy at Universal Studios Singapore – says the project “takes ride technology to the next level and will raise the bar on expectations throughout the industry”, though the details are at this point being kept under-wraps.

Wanda recently announced two US$15bn (€14.2bn, £12bn) development projects in China, reinforcing chair Wang Jianlin’s continued efforts to make his company the world’s largest tourism entity by 2020.

The two major projects were both announced in the space of a week, with agreements signed between both China’s Shaanxi provincial government and Changsha municipal government to build theme parks, commercial centres and sports developments in Xi’an and Hunan Province.

Wang also opened two Wanda Cities in Hefei and Nanchang this year, with plans to have 15 such projects across China by 2020. Wanda is also planning to open a further five complexes overseas.