Westin Hotels & Resorts is calling on travellers to be mindful of their wellbeing while on the move as part of its multi-million dollar Let's Rise advertising campaign.

The campaign asks the question “Will you get up, or will you rise?”, and highlights the importance of wellbeing for hotel guests during the inevitable disruptions and the unpredictability of travel.

It will also demonstrate Westin's signature programmes – such as the Heavenly Bed and Gear Lending workout, developed with New Balance – which have been designed to "embody the brand's Six Pillars of Wellbeing": sleep well, eat well, move well, feel well, work well, and play well.

The launch of the marketing campaign follows the publication of a survey launched in partnership with StudyLogic, which revealed a shift towards wellbeing, leisure travel and "reinventing business" as priorities for today's travellers.

Travellers in North America, Mexico, the UK, Germany, the United Arab Emirates and China were surveyed for the study.

“Let’s Rise is perfectly positioned to connect with travellers as more of a rally-cry than a brand campaign, given today’s over-scheduled and always-on culture,” said Brian Povinelli, global brand leader, Westin Hotels & Resorts.

“Around the world, we are seeing travellers realigning their priorities to put their wellbeing first, and Westin is proud to empower our guests to rise to the occasion.”