Sarah Shaw has been appointed as UK country sales manager for Comfort Zone. Based in Staffordshire, Shaw rejoins the brand having spearheaded its relaunch in 2004 into the UK market.

With a 25-year career in various industry segments from spa to retail, wholesale and brand management, Shaw’s previous role at Louella Belle saw her implementing a new sales strategy and redefining the field sales team. She also worked for distributor Grafton International for 14 years.

Shaw is aiming to take Comfort Zone to the next phase of growth and awareness by empowering spa partners through education and support.

“The brand is stronger than ever in its offering to our spa partners, both through proven efficacy of products and treatments, but look deeper into the company and the ethical values are also incredible,” said Shaw. “It is a company that I am very proud to be a part of.”