ABC Fitness Solutions is the latest supplier to launch a service to help operators cater to the increasing demand for hybrid membership models.

The new ABC+ will provide operators with a turnkey solution, which they can use to create their own branded apps.

Clubs will be able to supplement and support their bricks-and-mortar offering with a digital fitness experience.

The platform will enable operators to both create and monetise their own content – as well as using content sourced from the ABC+ library – to tap into new revenue streams.

ABC+ will also offer club operators digital tools for improving member engagement, through the use of in-app messaging, workout-of-the-day challenges and one-to-one video calling with coaches and staff.

The mobile solution is available on Android and iOS and integrates with the ABC ecosystem, which will also provide clubs with built-in reporting capabilities to monitor key performance indicators and enhance growth.

For club members, ABC+ will offer the opportunity to manage and access all aspects of their club experience from their smartphone or wearable device – from account administration, class scheduling and on-demand content to nutritional and behavioural coaching and personal training.

Bill Davis, CEO of ABC told Fit Tech: "Technology is an exciting disruptor in the health and fitness industry that has the potential to fundamentally change the way clubs and members interact.

"The rapid adoption of digital classes and proliferation of wearables that provide activity, behavioural and nutritional data enables club operators to deliver more personalised services than ever before.

"With ABC+, we're helping club operators embrace the paradigm shift, with a streamlined native mobile platform that allows them to deliver new, fully-branded services to members, while creating deeper relationships both in and outside physical locations.

"It provides all the tools needed to create a Total Fitness Experience that adds value to members and additional revenue for club operators."

Founded in 1981, ABC Fitness Solutions is a provider of software and related services for the health and fitness industry.

It  is a Thoma Bravo portfolio company – a private equity firm focused on investing in software and technology companies – and currently works with nearly 16,000 health clubs and fitness facilities in 116 countries.