A new digital fitness platform looks to offer fitness instructors, coaches and influencers a regular income stream by providing them with subscribers and a dedicated "fan base".

Flock.fitness allows coaches and instructors to leverage the content they create, front load work and earn a recurring income by setting up a subscription offering on the Flock platform.

Flock will then connect the creators with subscribers and give the latter access to workouts with their favourite instructors.

Through Flock, creators will be able to post workout videos to subscribers and take payment through one app.

At launch, Flock will be invite-only and creators will need to join a waiting list for early access and to become exclusive "Founding Creators".

The platform is the brainchild of co-founders James Dowell and Janaya Wilkins, who both turned to online workouts during the pandemic lockdowns in 2020.

Seeing how the "new normal" of lockdowns and restrictions accelerated a move to working out online, they were inspired to create a platform specifically for coaches and instructors to inspire, motivate and train their following – without the pain of building their own app/payment platform.

”The year of 2020 saw gyms shut, fitness classes suspended and many people turning to online fitness," Dawell said.

"I've seen many in the industry struggling to adapt to the changes enforced by the pandemic.

"We wanted to create something different, a brand that embodies bringing people together no matter where they are.

"Flock provides a smoother workout experience for all involved and a platform to connect individuals to their favourite creators.”

For more information on Flock, click here.