Simone Gibertoni, CEO of Clinique La Prairie, outlined his predictions for the future of the longevity sector for delegates of the 2024 Global Wellness Summit taking place today (6 November) in Scotland.

Gibertoni presented his vision during a keynote panel with industry veteran Sue Harmsworth, founder of ESPA and the SATCC, and Isaac Jones, founder of Health Experts Alliance and CEO of Centagio.

Here’s a look at his predictions:

Hyper-personalisation

Gibertoni foresees precision medicine and advanced diagnostics allowing for highly individualised longevity treatments. “At the moment, we say superficially that we’re all the same, but we’re not,” he noted, suggesting that longevity treatments and programming in the future will be precisely tailored to each person’s unique biology.

Human connectionWhile technology will remain integral to longevity, Gibertoni and his fellow panellists anticipate an even stronger emphasis on human connection. They believe that personalised guidance and empathetic support will be essential for motivating and empowering clients on their journeys.

Brand ecosystems

Gibertoni envisions longevity brands providing ongoing, wraparound care, supporting clients no matter where they are in the world. Clinique La Prairie, for instance, is developing a “brand ecosystem” that includes health resorts, urban clinics and a dedicated supplement line, all designed to create a continuous wellness journey. Part of this strategy involves rolling out 50 properties around the world.

“You need to follow the client and they need to stay inside your ecosystem. It’s not only good for the client, but it’s good for business,” he explained.

To hear more insights from Gibertoni and learn more about Clinique La Prairie, head to his exclusive interview in Spa Business.