Following strong full-year results, PureGym has revealed it's planning to launch 70 gyms this year, focusing primarily on the opportunities presented in the UK, Switzerland and the US.

“We have a clear strategy for each of our markets,” says CEO, Clive Chesser. “In the UK and Switzerland, we'll continue to expand and invest in our existing gyms. In Denmark the re-branded, consolidated portfolio is on a good profit trajectory and in the US, the Blink Fitness integration is well underway.”

The acquisition of 56 Blink Fitness gyms in the US was the highlight of 2024 for the UK’s largest gym operator, giving the company a strong foothold in the world’s largest fitness market. Added to this, three new franchise gyms opened in the Middle East – bringing the total to 23 – and there were a further 46 organic openings in other markets.

At the end of 2024 the total estate totalled 680 clubs, with more than 2.25 million members: an increase of 21 per cent on the previous year.

Total investment in the year was £134 million, including £48 million in new gyms and £29 million in the Danish business to drive growth in profitability.

Full year revenue was up 10.2 per cent to £605 million, driven by new openings, membership growth and an uptick in average revenue per member.

Adjusted EBITDA increased by 16.6 per cent on the previous year to £154 million, with growth in all markets and a continued focus on cost control.

The business finished the year with strong momentum – fourth quarter adjusted EBITDA was up by £7 million compared to the third quarter.

In November, Clive Chesser became CEO, with Humphrey Cobbold moving to chair after 10 years leading the business. Chesser says: “Market conditions for the consumer continue to be challenging in many of our markets. Our proposition – to provide a boutique fitness experience at a value gym price – is appealing in these market conditions and demonstrates why the value gym sector continues to thrive.

“Increasing importance being placed on health and wellbeing, both physical and mental, is a structural trend that continues to attract people to our gyms, as does the growing popularity of strength training and fitness competitions.

“We've started 2025 strongly, with growth accelerating. We plan to open up to 70 new gyms this year, primarily in the UK, with some expansion in Switzerland and the US. We have a very exciting medium-term opportunity through judicious expansion and the maturation of newly-opened gyms.

“In the UK, we see a pathway to open over 300 more sites, alongside ambitious plans in Switzerland. The USA, where we now have critical mass, represents a tremendous opportunity for PureGym. The integration is well underway, following which our focus will turn to growth, both through opening our own sites or with franchise partners.”