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Study shows benefits of proposed Everton stadium development

By Tom Anstey    10 Dec 2014
The new proposed stadium would increase capacity by around 25 per cent

An independent study released by Liverpool City Council has said a stadium-led regeneration around Everton Football Club has the potential to create up to 1,250 permanent jobs, 1,000 new homes and 30,000sq m (323,000sq ft) of leisure, retail and restaurant space.

The study by Volterra Partners outlines the benefits of a regenerated Walton Hall Park, just over a mile from Everton’s current home of Goodison Park.

In the plans Everton would gain a new 50,000-capacity stadium, along with replacement facilities for the Lifestyles Leisure Centre, Liverpool Soccer Centre, children’s play area and sports pitches, currently available at Goodison Park.

The entire development would envelop around half of the 130 acre (53 hectare) park, but as part of the plans the remaining green space would be upgraded, offering better quality facilities and links with neighbouring housing.

"Everton FC currently attracts an average matchday attendance of over 36,000 at Goodison Park. The new stadium offers the opportunity to increase capacity by around 25 per cent,” reads the report.

"It is becoming increasingly important for top Premier League clubs to enhance matchday revenue with the implementation of the UEFA Financial Fair Play regulations; this can only be achieved by a competitive stadium capacity.

"Everton plans to increase season ticket holders in line with the increase in stadium capacity. The largest proportionate growth in ticket type associated with the new stadium will be hospitality tickets, which are intended to almost double.

"These types of tickets on average generate the highest yield and profit per ticket across Premier League clubs. Significant increased visitor expenditure is therefore expected to be generated by the new stadium."

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