Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13497)           
UK only International

European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark

By Tom Walker    02 Apr 2020
Overall, 8.1 per cent of the total European population were health or fitness club members, with a penetration rate of 9.7 per cent / Shutterstock
We encourage everyone to stay strong and wish you all the very best in these challenging times
– Herman Rutgers

Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.

The report will be a useful benchmark for analysts when evaluating the impact of the pandemic on the market over the next year.

Total revenues at clubs across the continent reaching €28.2bn in 2019 – up 3.1 per cent on the year before.

The surge in income was driven by an increase in the number of sites and healthy growth in memberships. The number of facilities increased by 2.3 per cent to 63,644 during 2019, while health and fitness club memberships grew by 3.8 per cent to 64.8 million.

In total, the sector welcomed 2.4 million new members during the year.

Germany strengthened its position as the country with the highest number of gym members with 11.7 million, ahead of the UK (10.4 million), France (6.2 million), Italy (5.5 million) and Spain (5.5 million).

In terms of market penetration, Norway and Sweden rank highest with 22 per cent of the total population holding a fitness club membership. Other countries with high fitness club penetration include Denmark (18.9 per cent), the Netherlands (17.4 per cent), Finland (17.2 per cent) and the UK (15.6 per cent).

Overall, 8.1 per cent of the total European population (aged 15 years and older) were health or fitness club members, with a penetration rate of 9.7 per cent.

Merger and acquisition activity continued in 2019, with 17 major M&A transactions in the operator market.

Due to the continued consolidation, the top 30 European fitness club operators now account for 17.2 million members – representing more than a quarter (26.5 per cent) of all memberships.

With 2.22 million members, Basic-Fit became the number one operator in Europe, both in terms of members and clubs, ahead of multi-brand operator RSG Group with 2.05 million members.

Pure Gym (1.35 million), clever fit (950,000), and The Gym Group (794,000) completed the top five operators by size.

The top five European operators in terms of revenues were David Lloyd Leisure (€587m, £517m), Basic-Fit (€515m, £453m), SATS Group (€405m, £356m), Swiss operator Migros Group (€367m, £323m), and RSG Group (€365m, £321m).

According to Herman Rutgers, EuropeActive board member and co-author of the report, the figures show that 2019 was "another year of continued growth for the sector".

"It was good to see above-average growth in the three largest markets," Rutgers said.

"It was also interesting to observe strong growth in franchise concepts in both convenience clubs as well as boutiques. We remain confident to reach the industry goal of 80 million members by 2025.”

Rutgers also addressed the effects of the ongoing coronavirus pandemic, which has already caused unprecedented disruption for the industry during the first months of 2020.

"We know from discussions with leaders in the industry that the first quarter of 2020 had started very well," Rutgers said.

"But in the last weeks, we have started to see the initial effects of the COVID-19 pandemic, which is impacting our sector in an unprecedented way.

"In many countries, health and fitness facilities have been ordered to close temporarily by governments or have closed voluntarily.

"The good news is that our sector has evolved in the digital era and developed many different ways for members beyond the clubs to stay active anywhere and anytime.

"Many operators are experimenting with digital fitness by offering online classes, or are encouraging their members to use the possibilities to exercise at home, taking advantage of the many apps and available online exercise videos.

"We encourage everyone to stay strong and wish you all the very best in these challenging times."

• To access the full report click here to access EuropeActive’s Knowledge Centre

European  fitness market  European Health & Fitness Market Report  EuropeActive  Deloitte  Herman Rutgers  
Sign up for FREE ezines
Related news
Related features
Sports jobs
Leigh Sports Village
featured job

Recreation Assistant

Leigh Sports Village
Salary: £17,605pa
Job location: Wigan, UK
Coram’s Fields
featured job

Community Sports Coach

Coram’s Fields
Salary: £18,046 pro rata (£23,000 FTE)
Job location: Kings Cross, London, UK
Carmarthenshire County Council
featured job

Customer Service Co-ordinator

Carmarthenshire County Council
Salary: £28,672 - £32,910pa
Job location: Carmarthen, UK
Ashlyns School
featured job

Fitness Instructor/Gym Administrator

Ashlyns School
Salary: £19,312 - £19,698pa pro rata plus fringe allowance
Job location: Berkhamsted, UK
Coram’s Fields
featured job

Community Sports Coach

Coram’s Fields
Salary: £18,046 pro rata (£23,000 FTE)
Job location: Kings Cross, London, UK
Lancaster University
featured job

Sport Operations Manager

Lancaster University
Salary: £35,326 to £40,927
Job location: Lancaster, UK
Wells Cathedral School
featured job

Pool Manager and Head of Swimming

Wells Cathedral School
Salary: £25,174 - £28,831pa
Job location: Wells, UK
Horizon Leisure Centres
featured job

Chief Executive Officer

Horizon Leisure Centres
Salary:
Job location: Havant, UK
énergie Fitness
featured job

Club Manager - new gym opening

énergie Fitness
Salary: Competitive
Job location: Ashford, Surrey, UK
Sefton Council
featured job

Leisure Centre Operations Manager

Sefton Council
Salary: £22,183 - £25,481 plus evening and weekend allowances
Job location: Bootle, UK
University of Liverpool
featured job

Sports Development Officer

University of Liverpool
Salary: £29,615 - £34,304 pa
Job location: Liverpool, UK
Carmarthenshire County Council
featured job

Sales and Marketing Officer (Maternity Cover)

Carmarthenshire County Council
Salary: £25,481 - £29,577pa
Job location: Carmarthen, UK

Duty Manager

Leigh Sports Village
Salary: £19,462 - £22,904pa
Location: Wigan, UK

Active Communities Manager

Everyone Active
Salary: Competitive
Location: Rickmansworth, UK

Duty Manager

Everyone Active
Salary: £22,000 to £24,000
Location: Whitby, UK

Membership Consultant

Everyone Active
Salary: Competitive salary plus benefits
Location: Market Rasen, UK

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Bedworth, UK

Operations Assistant

Everyone Active
Salary: Competitive
Location: Bristol, UK

Receptionist

Everyone Active
Salary: Competitive
Location: Bristol, UK

Operations Assistant

Everyone Active
Salary: Competitive
Location: Bedworth, UK

Sports and Fitness Leader

Ashlyns School
Salary: £20,903 - £23,080 plus fringe allowance
Location: Berkhamsted, UK
recruiting with sports management

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol, UK

DUTY MANAGER

Everyone Active
Salary: Competitive
Location: Rickmansworth, UK

Community Centre Manager

Watford Football Club Community Education Trust
Salary: £23,000 - £27,000pa
Location: Watford, UK

Operations Manager

Everyone Active
Salary:
Location: Daventry, UK

Sports Coach/Activator

Everyone Active
Salary: £10.00 - £10.50 per hour
Location: Stowmarket, UK

Swim & Operations Manager

Everyone Active
Salary: Competitive
Location: Moulton, Northampton, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Solihull, UK
recruiting with sports management

Sports Centre Duty Manager

Plymouth Marjon University
Salary: £22,847 - £26,341pa
Location: Plymouth, UK

National Sports Centres Manager

Sport England
Salary: £26,605pa (pro rata)
Location: Marlow, UK

Contract Swim Manager

Everyone Active
Salary: Competitive
Location: Solihull, UK

Duty Manager Golf

Everyone Active
Salary: Competitive
Location: Hanwell, London, UK

Kickstart - Operations Assistant

Everyone Active
Salary: National Minimum Wage
Location: Whitby, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Gainsborough, UK

Fitness Memberships Advisor

SnowDome
Salary:
Location: Tamworth, UK
training with sports management

Operations Assistant (Dry Site)

Everyone Active
Salary: Competitive
Location: Market Rasen, UK

Cleaner

Everyone Active
Salary: Competitive pay rates
Location: Gainsborough, UK

Team Leader

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Westminster, London, UK

Operations Manager

Everyone Active
Salary:
Location: Moulton, Northampton, UK

Cleaner

Everyone Active
Salary: Competitive pay rates
Location: Westminster, London, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Wembley, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Wembley, UK
Swimming Teacher jobs  Operations Assistant (NPLQ required) jobs  membership consultant jobs  duty manager jobs  Team Leader jobs  Operations Manager jobs 
More jobs

Company profile

Company profile: Rocca Creative Thinking
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs in sport, local government and the private sector on a global scale. It produces event, fixtures and physical activity software and apps.
View full profile >
More company profiles

Featured Supplier

Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
View full details >
More featured suppliers

Property & Tenders

Location: Welwyn Garden City
Company: Welwyn Hatfield Borough Council
Location: Newport, Shropshire
Company: Lilleshall Sports Academy
Location: Pendine Sands, Carmarthenshire
Company: Carmarthenshire County Council
More properties & tenders

Diary dates

01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
15-16 Jun 2022
ExCeL London, London, United Kingdom
01-07 Dec 2022
tbc, Dunedin, New Zealand
More diary dates