Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13015)           
UK only International

Swimming must become more visible and more relevant, says Swim England CEO

By Andy Knaggs    09 Jul 2019
Swimming is a hidden sport, not as visible as football, cycling and running
– Jane Nickerson

People see swimming as lacking relevance to their lives, and lacking visibility in comparison to other sports. These are barriers that the sport is working to overcome, according to Swim England CEO Jane Nickerson.

Speaking to Sports Management in Issue 2 2019, Nickerson outlined a number of targets and initiatives that the governing body is working towards, with 81per cent of people in England aged over 11 able to swim, and 1.2m children and 30,000 adults on the organisation's Learn to Swim programme.

Asked what the major challenges affecting participation are, and how these are being tackled, she said: "We undertook research into the key challenges. Firstly, it’s a lack of confidence in swimming ability. In order to combat this, we’re utilising a significant amount of resources to ensure all 11-year-old children leave school able to swim 25m, are competent in multiple strokes and can perform a safe self-rescue.

"Secondly, swimming is seen as lacking relevance to people’s lives. We’re working to overcome this barrier by showing people the benefits of swimming and how it can fit into their busy lives, and by working with partners to ensure programmes are in place that will attract different audiences.

"Swimming is a ‘hidden sport’, not as visible as football, cycling and running, for example. We have worked with partners to increase the sport’s visibility, and various media campaigns have supported this work. The #LoveSwimming campaign, supported by 12 industry partners, promotes swimming and the specific benefits of being active in water."

Nickerson was also asked about Swim England's approach to making swimming accessible to all and responded by detailing initiatives designed to help older people and those in wheelchairs or with limited mobility to get into a pool more often.

"We’re working hard to engage older audiences, as in many cases swimming is the only activity that can be done in a supportive, pain-free environment.

"We’re about to launch a programme funded by the London Marathon Charitable Trust whereby a number of pools will be provided with a PoolPod, which provides independent and dignified entry into the water for wheelchair users or people with limited mobility.

"Our Dementia Friendly Swimming project provides enhanced accessibility for those living with dementia and their carers. The original programme was run in more than 100 pools across the country and the learning from these has been shared widely through our digital platforms; we know that many more pools have improved accessibility as a result."

To read the full interview, see Issue 2 2019 of Sports Management here

Swim England wants all children to learn to swim at school
Swim England  Jane Nickerson  swimming  Learn to Swim 
Sign up for FREE ezines & magazines
Related news
Related features
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Customer Service Executive

The Gym Group
Salary:
Location: Surrey, England

Customer Service Executive

The Gym Group
Salary:
Location: Surrey, England

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Team Leader

Everyone Active
Salary: Competitive Salary
Location: Queensway, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Keswick, Cumbria

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Marketing Assistant

The Gym Group
Salary: Competitive Salary and Benefits
Location: Southampton, UK
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Class Instructor

Wiltshire Council
Salary: £13.84 - £26.25 per hour
Location: Durrington, Salisbury, UK

Leisure Attendant – Team Leader

Aura Leisure & Libraries Limited
Salary: £17,594 to £19,048 per annum
Location: Flint, Flintshire, UK

Swimming Co-ordinator

Aura Leisure & Libraries Limited
Salary: £21,482 to £24,417 per annum
Location: Flintshire, UK

Customer Service Executive

The Gym Group
Salary: Competitive Salary and Benefits
Location: Croydon, UK

Class Instructors

Wiltshire Council
Salary: £15.38 - £26.25 per hour
Location: Corsham, UK

Duty Manager

Parkwood Leisure
Salary: Competitive
Location: Tower Hamlets, UK
recruiting with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.00 per hour
Location: Gerrards Cross, Buckinghamshire, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Eltham, London, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Reading, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Sutton, United Kingdom

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Thame, Oxfordshire, UK

Duty Manager

Legacy Leisure
Salary: Up to £26,000 pa
Location: Windsor, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Read more >
Opinion: Collaboration vs aggregation - what’s the difference?

Catalogue Gallery

BSW: BSW is a manufacturer of sports floorings, sports mats, gym flooring, elastomer products for impact sound insulation and vibration isolation, anti-slip mats for securing loads as well as protective and separating layers.
BSW
JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL
More catalogues

Video Gallery

Wattbike
Introducing two new products to our commercial fleet.
Visit website
More videos

Company profile

Company profile: Rubb Buildings Ltd
Rubb Buildings Ltd designs and manufactures relocatable, semi-permanent and permanent fabric engineered specialist sports buildings.
View full profile >
More company profiles

Featured Supplier

30 and thriving: Physical Company celebrates landmark anniversary
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary.
View full details >
More featured suppliers

Property & Tenders

Location:
Company: Kirklees Active Leisure
Location:
Company: Savills
More properties & tenders

Diary dates

28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
30-31 Oct 2019
NEC, Birmingham, United Kingdom
05-08 Nov 2019
Koelnmesse, Cologne, Germany
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura
More diary dates